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Market Research and the Primitive Urges of the Consumer
“The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.” The BBC reports on an upcoming breakthrough for market...
View ArticlePeople Prefer Choice over Better User Experience
Recent research suggests that if consumers perceive that their freedom of choice is limited, they will often switch to a new product from one with which they are already familiar, (“Why Dominant...
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Customer Journey Mapping
Customer journey mapping is not just a technique for big-budget projects or companies, but a critical step in understanding your customers’ needs, desires and pain points. They allow you to stay...
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